Enumerations

Ad Position

Value	Name
0	Unknown
1	Above the Fold
2	DEPRECATED
3	Below the Fold
4	Header
5	Footer
6	Sidebar
7	Full Screen

Expandable Direction

Value	Name
1	Left
2	Right
3	Up
4	Down
5	Full Screen

Api Framework

Value	Name
1	VPAID 1.0
2	VPAID 2.0
3	MRAID-1
4	ORMMA
5	MRAID-2
6	MRAID-3
7	OMID 1
8	SIMID 1.0
9	SIMID 2.0

Protocol

Value	Name
1	VAST 1.0
2	VAST 2.0
3	VAST 3.0
4	VAST 1.0 Wrapper
5	VAST 2.0 Wrapper
6	VAST 3.0 Wrapper
7	VAST 4.0
8	VAST 4.0 Wrapper
9	DAAST 1.0
10	DAAST 1.0 Wrapper

Placement

Value	Name
1	In-Stream
2	In-Banner
3	In-Article
4	In-Feed
5	Interstitial/Slider/Floating

Video Linearity

Value	Name
1	Linear / In-Stream
2	Non-Linear / Overlay

Creative Attribute

Value	Name
1	Audio Ad (Auto-Play)
2	Audio Ad (User Initiated)
3	Expandable (Automatic)
4	Expandable (User Initiated - Click)
5	Expandable (User Initiated - Rollover)
6	In-Banner Video Ad (Auto-Play)
7	In-Banner Video Ad (User Initiated)
8	Pop (e.g., Over, Under, or Upon Exit)
9	Provocative or Suggestive Imagery
10	Shaky, Flashing, Flickering, Extreme Animation, Smileys
11	Surveys
12	Text Only
13	User Interactive (e.g., Embedded Games)
14	Windows Dialog or Alert Style
15	Has Audio On/Off Button
16	Ad Provides Skip Button (e.g. VPAID-rendered skip button on pre-roll video)
17	Adobe Flash

Video Playback Method

Value	Name
1	Initiates on Page Load with Sound On
2	Initiates on Page Load with Sound Off by Default
3	Initiates on Click with Sound On
4	Initiates on Mouse-Over with Sound On
5	Initiates on Entering Viewport with Sound On
6	Initiates on Entering Viewport with Sound Off by Default

Video Playback Cessation Mode

Value	Name
1	On Video Completion or when Terminated by User
2	On Leaving Viewport or when Terminated by User
3	On Leaving Viewport Continues as a Floating/Slider Unit until Video Completion or when Terminated by User

Content Delivery Method

Value	Name
1	Streaming
2	Progressive
3	Download

Companion Type

Value	Name
1	Static Resource
2	HTML Resource
3	iframe Resource

Feed Type

Value	Name
1	Music Service
2	FM/AM Broadcast
3	Podcast

Volume Normalization Mode

Value	Name
0	None
1	Ad Volume Average Normalized to Content
2	Ad Volume Peak Normalized to Content
3	Ad Loudness Normalized to Content
4	Custom Volume Normalization

Production Quality

Value	Name
0	Unknown
1	Professionally Produced
2	Prosumer
3	User Generated (UGC)

Content Context

Value	Name
1	Video (i.e., video file or stream such as Internet TV broadcasts)
2	Game (i.e., an interactive software game)
3	Music (i.e., audio file or stream such as Internet radio broadcasts)
4	Application (i.e., an interactive software application)
5	Text (i.e., primarily textual document such as a web page, eBook, or news article)
6	Other (i.e., none of the other categories applies)
7	Unknown

Media Rating

Value	Name
1	All Audiences
2	Everyone Over 12
3	Mature Audiences

Location Type

Value	Name
1	GPS/Location Services
2	IP Address
3	User provided (e.g., registration data)

IP Location Service

Value	Name
1	ip2location
2	Neustar (Quova)
3	MaxMind
4	NetAcuity (Digital Element)

Device Type

Value	Name
1	Mobile/Tablet
2	Personal Computer
3	Connected TV
4	Phone
5	Tablet
6	Connected Device
7	Set Top Box

Device Type Rev

Value	Name
1	Desktop
2	Mobile
3	Tablet
4	CTV
5	Other

Connection Type

Value	Name
0	Unknown
1	Ethernet
2	WIFI
3	Cellular Network - Unknown Generation
4	Cellular Network - 2G
5	Cellular Network - 3G
6	Cellular Network - 4G
7	Cellular Network - 5G

Banner Ad Type

Value	Name
1	XHTML Text Ad (usually mobile)
2	XHTML Banner Ad. (usually mobile)
3	JavaScript Ad; must be valid XHTML (i.e., Script Tags Included)
4	iframe

Banner Sizes

Width	Height	Name
300	250	Medium Rectangle (300x250)
336	280	Large Rectangle (336x280)
300	60	Small Rectangle (300x60)
180	150	Rectangle (180x150)
728	90	Leaderboard (728x90)
970	90	Large Leaderboard (970x90)
970	250	Billboard (970x250)
468	60	Full Banner (468x60)
234	60	Half Banner (234x60)
120	600	Skyscraper (120x600)
160	600	Wide Skyscraper (160x600)
300	600	Half Page (300x600)
120	60	Button 2 (120x60)
88	31	Micro Bar (88x31)
468	648	XXL Box (468x648)
200	200	Small Square (200x200)
250	250	Square (250x250)
120	240	Vertical Banner (120x240)
300	50	Mobile Banner (300x50)
320	50	Mobile Leaderboard (320x50)
320	100	Large Mobile Banner (320x100)
320	480	Mobile Interstitial (320x480)
480	320	Mobile Landscape Interstitial (480×320)
300	100	Three by One (300x100)
50	320
250	300
768	1024	Tablet Portrait Full-screen Ad
1080	1920
1920	1080
360	640
480	640
300	500
900	250
1024	768	Tablet Landscape Full-screen Ad
1280	720
720	1280

Interstitial

Value	Name
0	No
1	Yes
2	Both

Native Asset Type

Value	Name
0	Title
1	Image
2	Video
3	Data

Native Layout ID

Value	Name
-1	Unspecified (Any)
1	Content Wall
2	App Wall
3	News Feed
4	Chat List
5	Carousel
6	Content Stream
7	Grid adjoining the content

Native Unit ID

Value	Name
-1	Unspecified (Any)
1	Paid Search Units
2	Recommendation Widgets
3	Promoted Listings
4	In-Ad (IAB Standard) with Native Element Units
5	Custom/Can’t Be Contained

Native Context Type ID

Value	Name
-1	Unspecified (Any)
1	Content
2	Social
3	Product

Native Context Sub Type ID

Value	Name
-1	Unspecified (Any)
10	General or mixed content.
11	Primarily article content (which of course could include images, etc as part of the article)
12	Primarily video content
13	Primarily audio content
14	Primarily image content
15	User-generated content - forums, comments, etc.
20	General social content such as a general social network
21	Primarily email content
22	Primarily chat/IM content
30	Content focused on selling products, whether digital or physical
31	Application store/marketplace
32	Product reviews site primarily (which may sell product secondarily)

Native Placement Type ID

Value	Name
-1	Unspecified (Any)
1	In the feed of content - for example as an item inside the organic feed/grid/listing/carousel
2	In the atomic unit of the content - IE in the article page or single image page
3	Outside the core content - for example in the ads section on the right rail, as a banner - style placement near the content, etc.
4	Recommendation widget, most commonly presented below the article content

Native Image Asset Type

Value	Name
-1	Unspecified
1	Icon
2	Logo
3	Main

Native Data Asset Type

Value	Name	Description	Format
-1	Unspecified
1	Sponsored	Sponsored By message where response should contain the brand name of the sponsor. - Required. Max 25 or longer	Text
2	Desc	Descriptive text associated with the product or service being advertised. - Recommended. Max 140 or longer	Text
3	Rating	Rating of the product being offered to the user. For example an app’s rating in an app store from 0-5.	Number (0-5)
4	Likes	Number of social ratings or “likes” of the product being offered to the user.	Number
5	Downloads	Number downloads/installs of this product.	Number
6	Price	Price for product/app/in-app purchase. Value should include currency symbol in localised format.	Number with Currency (ie. $2)
7	Sale price	Sale price that can be used together with price to indicate a discounted price compared to a regular price. Value should include currency symbol in localised format.	Number with Currency (ie. $2)
8	Phone	Phone number.	Text
9	Address	Address.	Text
10	Desc 2	Additional descriptive text associated with the product or service being advertised.	Text
11	Display URL	Display URL for the text ad.	Text
12	CTA Text	CTA description - descriptive text describing a ‘call to action’ button for the destination URL. - Max 15 or longer.	Text